Pain Point

In the first version, the display method of artworks was masonry layouts. While this allowed users to quickly browse and get a general impression of the art pieces, it presented challenges when users wanted to zoom in and examine each image in detail. Additionally, the visual flow  appeared chaotic and unstructured.

Before

After

Iteration 1

In order to make it easier for users to see the details of artworks, the display methods of artworks changed from masonry layouts to the combination of large picture and thumbnail images.

Usability Testing

During testing, users cannot determine the worthiness of clicking on the artwork's detail page through the artwork's title in the navigation bar. They also lack the patience to click into the every details page of the art works.

Before

After

Iteration 2

Tian added more pictures of excellent works on the homepage, so that users can appreciate the ceramic pieces and the overall art style at the first step. In addition to the navigation bar, each piece's image and title are also linked to its detail page for further exploration.