FURMIE
Furmie is an App designed to connect pet owners with responsible pet sitters in the Chinese market. As the lead designer, I fostered collaboration with colleagues and engaged with stakeholders. I tackled challenges, implementing iterative design processes to enhance the user experience.
Role
Lead Designer
Timeline
May 2023 - May 2024
Launch instructions
Launched in Dec 2023
Open this link #小程序://菲咪Furmie/DTXxSFxReiIavYC on WeChat App
Skills
Research
UX/UI Design
Product Design
Design System
Brand Design
Figma
Adobe Creative Suite
WHY THIS PRODUCT?
Many pet owners have voiced concerns about their pets when they are away. They really hope for an ally, not just a robot, to assist them in finding suitable pet sitters. That's why we're here—to provide a pet service product, connecting owners with caring sitters.
WHY THIS MARKET?
After investigating the Chinese pet market and surveying hundreds of people, we've observed a growing demand for reliable pet sitters, along with a pool of animal lovers eager to provide care. However, they face challenges in finding trustworthy opportunities and effective management tools.
400B
In 2023, China's pet market will be worth 400 billion yuan, growing annually at over 18%
60%
60% pet owners were born after 1985, their lifestyles may pose challenges for pet care.
1/2+
Finding the reliable short-term pet care from nearby individuals can be tricky for over 1/2 owners.
85%
85% of pet owners value most is whether the pet sitter is kind and experienced.
72%
72% are willing to offer paid pet care assistance but rarely encounter such opportunities.
DESIGN CHALLEGE
How can we foster a trustworthy & efficient community linking pet owners and sitters?
WE CREATED FURMIE APP TO TACKLE THIS CHALLENGE
KEY FEATURES for TRUST
Manually Authenticate Pet Sitters
Manually authenticating pet sitters from various perspectives ensures the accuracy of their information, thereby enhancing credibility.
Instant Messaging
Real-time messaging enables instant exchange of messages and multimedia, enhancing coordination and trust-building.
